By definition; marketing is the study and management of exchange relationships. The key word being relationships. Social media makes those relationships come alive. Social media is a marketing campaign and should be part a coordinated effort. To be effective it should be developed, managed, tested and measured. Don’t be fooled by the word social, all …
Boosting Marketing with Technology In order for your business to succeed, your marketing strategy must be consumer-friendly, present your products and services at their best, and keep pace with the changing times. As more and more businesses compete for internet sales, marketing time frames are becoming significantly reduced, sometimes to a period of mere days …
ANSWER 6 QUESTIONS AND FIND OUT IF YOU ARE PAYING TOO MUCH IN TAX? THE VAST MAJORITY OF BUSINESS OWNERS ARE PAYING MORE IN TAX THAN THEY NEED TO. Warren Buffet is one of the worlds richest men, but is only paying 15% in marginal income tax. CPA’s and tax preparer’s focus on what you have …
“Every no I hear gets me closer to a yes” Mark Cuban Most of us have been trained to ask for yes questions, guide your client down a path of yes questions until you get the big yes in the end. But is that the most efficient way to get people to say yes in …
Getting to yes, by empowering the client to say NO Read More »
There are a few basics every business owner needs to know. CHECK AND BALANCE Every enterprise must have check and balances. Even if you are a sole proprietor with no employees, you should have someone else reviewing your books to make certain your tax return is based on a strong foundation. Most CPA’s will take …
Running a business out of your home can be a lifestyle shift, particularly if you share your space with family members or a roommate. It may not be as easy to leave work at the office when the office is at home. Having a designated office space can help minimize the impact your home-based business …
We all know the old adage, “never put all your eggs in one basket.” Well, too often, business owners may do just that. However, not only is another saying, “variety is the spice of life,” true, but diversifying into a variety of investments also makes sound financial sense. If you are like some business owners, …
After working hard over the years, you’ve finally built up a successful business. But, have you ensured the future of your business by developing a succession plan? If the answer is no, you are not alone. In fact, in many cases, companies may not have a succession plan in place or, if they do have …