Articles

Sales Prospecting Strategies

The soul is what drives us to grow, achieve, search, learn – all in a singular quest to become more. Whether a business or a human, if we squelch this life force, the process of dying ensues. We are either growing or …

What does it mean to be Responsible

The root of the word “responsible” means to respond. But respond to what? To respond means that there is something we have obligated ourselves to. Paying a debt Caring for a business Caring for employees that are under your care The …

Stand out in a Crowd

Every consumer will be hit with 5,000 marketing impressions every day, each one making the statement that their offer is better than the last one. So, how do you compete with the 5,000 not to mention your own competition. The answer …

Every Business should learn the lessons of why other’s fail.

According to the SBA Office of Advocacy, about two-thirds of businesses with employees survive at least two years, but only 50 percent make it to the five-year mark and just one-third celebrate their 10-year anniversary. Those rates have stayed consistent …

Leadership without humility is coercion

Jim Collins in his “Good to Great” work, identified the highest level of leadership as having 2 critical traits; Personal Humility and Professional Will. Knowing this, how do we go about building these traits within ourselves? I have heard that the 2 …

Research and Development Tax Credits

The federal R&D tax credit is a way for the United States government to reward business for investment in research. The PATH Act of 2015 permanently extended the R&D tax credit and expanded its provisions. To qualify as research according to …

What Do Employees Want?

More than 35% of employees have changed jobs in the past 3 years, 91% of these employees did so by choice. 51% of employees are currently actively looking for a better job Only 30% of US employees are fully …

Keys to a Successful Social Media Campaign

By definition; marketing is the study and management of exchange relationships. The key word being relationships. Social media makes those relationships come alive. Social media is a marketing campaign and should be part a coordinated effort. To be effective it …

Boost Marketing with Technology

Boosting Marketing with Technology In order for your business to succeed, your marketing strategy must be consumer-friendly, present your products and services at their best, and keep pace with the changing times. As more and more businesses compete for internet sales, …

Are you paying too much in TAX

ANSWER 6 QUESTIONS AND FIND OUT IF YOU ARE PAYING TOO MUCH IN TAX? THE VAST MAJORITY OF BUSINESS OWNERS ARE PAYING MORE IN TAX THAN THEY NEED TO.  Warren Buffet is one of the worlds richest men, but is only paying …

Finding a CPA for your Small Business

There are a few basics every business owner needs to know. CHECK AND BALANCE Every enterprise must have check and balances. Even if you are a sole proprietor with no employees, you should have someone else reviewing your books to make …

Boosting Employee Performance with Ergonomics

Ergonomics is the science of fitting job tasks, equipment, tools, and the work environment to workers’ needs. By creating a more ergonomic work environment, businesses can not only reduce the chances that an employee will be injured on the job, …

Becoming a Better Negotiator

Whether closing a sale, haggling over a price with a supplier, or discussing a raise with an employee, business owners negotiate nearly every day. While you may already be an effective negotiator, consider the following strategies to help maximize your …