Boost Marketing with Technology

Boosting Marketing with Technology

In order for your business to succeed, your marketing strategy must be consumer-friendly, present your products and services at their best, and keep pace with the changing times. As more and more businesses compete for internet sales, marketing time frames are becoming significantly reduced, sometimes to a period of mere days or hours. As new technology enables businesses to track consumer activity, the following guidelines can help you refine your information strategies and boost your marketing efforts.

Know your customer base. Do you know the profile of your average customer? Factors such as age, motivation, gender, profession, and even personality type will all be key.

Know what you sell. What problems do your products and/or services solve? Is it price, availability, prestige, or something even more unique?

Know your market position. Competition for your customers is fierce, so why should they buy from you? What differentiates your business and products from the rest?

Know your competition. If you want people to find you. Find out what your competitors are doing to attract attention. will show you what key words, search sources and channels are working for others in your space.

Keep a competition worksheet that lists;

  • Who is your on-line competition
  • What are their most effective keywords
  • Where the traffic is coming from

Once you have information based on your market research, you can move on to enhance your website with technology that furthers your ability to track and learn from customer activity. Analyzing and compiling this data can help marketing teams develop more strategic campaigns.

Since customer relationships take time to develop, some companies may want to retain all information for future use.

Collected data can be pared down with advance planning. The first step is to decide on a particular aspect of intelligence for study. After harvesting the information pertinent to that project, the excess data can be discarded, if necessary. Doing so will leave you with a block of information that can be explored further with online analytic processing (OLAP). By using parallel processing systems, you can expediently process the harvested information and go on to merge it with other sources of customer data.

The end result is enhanced customer information along with a better understanding of the website’s most successful components. The most popular aspects of the website can be fine-tuned using analytic functionality, which enables the marketer to withdraw segments of information and alter the website in response. Some examples include real-time recommendations, special offers or promotions spurred by actions such as opting in for the mailing list, or programs that react to certain online movements.

Data processing requires precision and integration of all channels of marketing. As a result, some technological changes may need to be made within the company. Examples include: the use of constantly monitored advanced web servers, upgrades to larger network and bandwidth capabilities, or hiring additional IT staff. Some companies may decide to turn the entire process over to a company that specializes in web technology and management. Whichever route your company decides to take, it is essential to act now and take advantage of the wealth of information at your fingertips.