SBO Advocates

Month: April 2019

Defined Benefit Plans: An Attractive Option for Small Businesses

Defined benefit pension plans may still be an attractive retirement benefit option for small employers. This is especially true for successful small business owners who have been too busy growing their businesses to plan for their retirement. Because of their late start, they must make up for lost time. A defined benefit plan may be …

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Keys to a Successful Social Media Campaign

By definition; marketing is the study and management of exchange relationships. The key word being relationships. Social media makes those relationships come alive. Social media is a marketing campaign and should be part a coordinated effort. To be effective it should be developed, managed, tested and measured. Don’t be fooled by the word social, all …

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